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Rich the Kid Drops the Music Video for "Lost It" f/ Quavo and Offset

Rich the Kid is back with the visuals for his track "Lost It" featuring both Quavo and Offset.

By

Abel Shifferaw

When up-and-coming cartoonist Keef Knight has a traumatic run-in with the police, he begins to see the world in an entirely new way.

The video for "Lost It," which was directed by Alex ‘Grizz’ Loucas, depicts Rich being institutionalized at a psychiatric hospital and eventually breaking out.

The track was featured on Rich the Kid's debut studio album The World Is Yours. The stacked fourteen-track project, which dropped back in March, boasted features from Future, Trippie Redd, Kendrick Lamar, Chris Brown, Rick Ross, Lil Wayne, Swae Lee, Jay Critch, Khalid, and the aforementioned Quavo and Offset. 

Rich the Kid was previously featured in the song and video for Jay Park's “FSU” alongside Brooklyn-based rapper Gashi.

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