The Murda Beatz-produced track served as Zane Lowe's World Record for Thursday (August 9) over at Apple Music's Beats 1 station.
On the tune's second verse, the ATLien hints at his forthcoming biopic that is currently in the works. "Baby you a human jacuzzi/ I'ma twist a bitch like a Rubik's/ I might turn my book into a movie (Gucci)/ I'mma put a bitch in a movie, porno/ Rockstar couple, Cher, Bono," he rhyme. Gucci shared some insight into what fans can expect from Evil Genius during his FaceTime chat with Zane Lowe. "I really just been compiling a bunch of songs. Listening to beats. I went in with [Metro Boomin], I did a bunch of songs with Southside, Honorable C.N.O.T.E and really wanted to just have a chance to almost make a mixtape worth of songs with all the producers that I like," the Trap God explains. "I picked maybe like 60 or 70 songs."
The 38-year-old later unveiled some of the collaborators he worked alongside on the record. "I usually just take twenty songs and put them out but this time I really recorded a bunch of songs and then picked through them," he says. "I've got a dope record with Offset. I've got a crazy song with Quavo. I’ve got a song with 21 Savage. I got one with Kevin Gates. I got one with NBA Young Boy."
Give "Kept Back" a listen and check out Gucci's chat with Beats 1 below.
