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Set It Off Debuts On Emerging Artists Chart, Ava Max Repeats at No. 1

Tampa, Florida-based quartet Set It Off debuts at No. 3 on Billboard's Emerging Artists chart (dated Feb. 16), as the group's fourth LP, Midnight, opens at No. 8 on Alternative Albums and No. 86 on the Billboard 200.

When up-and-coming cartoonist Keef Knight has a traumatic run-in with the police, he begins to see the world in an entirely new way.

The set arrives with 9,000 equivalent album units earned, according to Nielsen Music. The set marks the group's first Alternative Albums top 10, after 2016's No. 11-peaking Upside Down and 2014's Duality (No. 14).

The group, consisting of Cody Carson, Maxx Danziger, Dan Clermont and Zach DeWall, concurrently debuts at No. 69 on the Billboard Artist 100.

The Emerging Artists chart ranks the most popular developing artists of the week, using the same formula as the all-encompassing Billboard Artist 100, which measures artist activity across multiple Billboard charts, including the Hot 100, Billboard 200 and the Social 50. (The Artist 100 lists the most popular acts, overall, each week.) However, the Emerging Artists chart excludes acts that have notched a top 25 entry on either the Hot 100 or Billboard 200, as well as artists that have achieved two or more top 10s on Billboard's "Hot" song genre charts and/or consumption-based "Top" album genre rankings.

Ava Max logs her fourth week at No. 1 on Emerging Artists, as her breakthrough single "Sweet But Psycho" hits a new peak on the Billboard Hot 100, rising 32-30.

Elsewhere in the Emerging Artists top five, Dean Lewis rises 3-2, Louis Tomlinson pushes 5-4 and Lauv falls 2-5.

Plus, Guadalajara, Mexico-based garage-punk band Le Butcherettes debuts at No. 32 on Emerging Artists, as the act's fourth studio set, bi/MENTAL, arrives at No. 4 on Heatseekers Albums and No. 88 on Top Album Sales (2,000 sold). The album is the first Billboard chart entry for the Teri Gender Bender-fronted group.

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