Now, the Canadian songstress is nodding an ad of the past to promote her tune.
In the late ’90s, Partnership for a Drug-Free America (now known as the Partnership for Drug-Free Kids) aired a commercial in which actress Rachael Leigh Cook used a pan and an egg as a metaphor for a brain on drugs. "This is your brain," she said holding up the egg, "And this is heroin," she said holding up the pan. "This is what happens to your brain after snorting heroin," Cook explains before slamming the pan down on the egg, and then uses it to smash apart the the kitchen to represent what happns to "your family, friends, your money, your job, your self respect, your future and your life."
Jepsen recreates the commercial exactly, even down to the white tank top and short choppy haircut. Instead, she uses her song "No Drug Like Me" in place of heroin in the metaphor. Her upcoming album, Dedicated, drops May 17 ahead of her North American tour. See the original commercial and Jepsen's recreation below.