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WTF IS GOING ON IN MAROON 5 & FUTURE’S “COLD” VIDEO?

2017 has become the Year of the Off-The-Wall Music Videos, and Maroon 5 has added to the madness with their visual for “Cold.”

When up-and-coming cartoonist Keef Knight has a traumatic run-in with the police, he begins to see the world in an entirely new way.

Also featuring Future, the video follows the faux-Pokemon zaniness of “Don’t Wanna Know” The whole thing just gets nuts from the start: one guy’s getting topped off by a chicken, Future turns into a giant teddy bear, and other such shenanigans. Then again, Adam Levine describes it as, “It was weird. Somebody slipped something into my drink. I think it was acid because I started tripping balls.”

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