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Elton John Is Developing an Animated Version of 'Technicolor Dreamcoat'

Elton John performs on March 11, 2017 in Victoria, Canada.

When up-and-coming cartoonist Keef Knight has a traumatic run-in with the police, he begins to see the world in an entirely new way.

Elton John is teaming up with Andrew Lloyd Webber and Tim Rice to develop an animated adaptation of "Joseph and the Amazing Technicolor Dreamcoat."

STX Entertainment chairman Adam Fogelson announced the project Tuesday at CinemaCon, the annual gathering of theater owners and exhibitors.

The musical, which Rice and Webber created in the late 1960s, is based on the "coat of many colors" story from the Book of Genesis.

The studio also announced a new animated project from Eddie Murphy about a bull named Bo who wants to be a rodeo clown.

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