In a way, it sort of found him, as he was directly born into a musically inclined family. As he grew older, he often found himself dabbling into different areas of music, which he quickly developed a passion for. After discovering some of his favorite artists to date such as Lauryn Hill, Biggie and Jay Z, he became even more inspired, which fueled his desire to have a career like they did.
You see, Jiaani isn’t your average hip-hop artist. Like a lot of people in the industry, he has experienced hardship along the way. However, he refuses to let anything stop him from pursuing his musical dreams. “I’m all about good thoughts and good vibrations. I channel this through my music because I think it’s important to include the ups and downs of life. My overall message is positivity,” said the artist. His goal is to have a positive impact on his listeners, and hopefully motivate them to change their way of thinking for the better.
Jiaani dropped one of his best projects, “Memoirs”, and has quickly skyrocketed to success. With the impressive, unique visuals paired with his infectious sound, “Memoirs” has become an instantaneous favorite among his fans. “It is an open composition if anyone gets to know me. This project is the best way to get introduced to me. It’s my own memoir,” said the artist. His style of music is thought provoking and somewhat poetic, and his ability to focus on genuine relationships makes him entirely relatable to his audience.
Looking ahead, Jiaani is already working on his next project, “Pressure”. He’s already been hard at work nailing down the visuals and overall craft of the project. “I stay true to myself, and this is something I pride myself on,” said the artist. And, until he releases “Pressure”, he wants his listeners to know one thing. Good energy is everything. And, that’s exactly what Jiaani is about.
Make sure to stay up to date with Jiaani, so you don’t miss out on the latest music news!
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