The song lands as momentum continues to build around the band, made up of Cruz, 19, Danny, 17, Hendrick, 19, John, 17, Josh, 17, Nicolas, 16, and Sean, 19, following a complete sell out of their Introducing! tour across the UK and Ireland.
The tour kicks off in Glasgow on February 16 before closing in Dublin on February 22, with all 13 dates selling out in minutes, including two additional waves of shows added due to demand.
Now signed to EMI Records, the group have already built a strong digital fanbase, helped by their stripped back cover of NSYNC’s Bye, Bye, Bye, which has passed 1.5 million organic views on YouTube.
Run My Way was written and produced by Savan Kotecha and Rami Yacoub and leans into a bright, guitar led pop sound, complete with playful references to Timothée Chalamet and Sabrina Carpenter. December 10 said the track “feels proper us” and described finally releasing original music as “a dream come true.”
The music video was shot in London and directed by KC Locke, following the band through studio sessions, Lime bike rides, rooftop scenes and fairground moments in a quick cut, documentary style edit.
The single has also been selected for Toyota’s latest Aygo X advertising campaign across the UK and Europe, giving the release a strong push from day one.
Speaking to The Sun newspaper’s Bizarre column, Hendrick hinted at the scale of their recent studio work with top tier producers, including Savan Kotecha, who has collaborated with The Weekend and Ariana Grande. “We’ve got about 20 songs in the bag,” he said.
Nicolas added: “Every song has a completely different vibe. You’ll get to hear when we start releasing new music that each single is different.”
Sean continued: “We all have different backgrounds in music that we want to show off.
“Some of us listen to more rock, some of us like R'n'B. For me and John, it’s classical music.”
